{"id":408693,"date":"2026-01-08T14:57:34","date_gmt":"2026-01-08T13:57:34","guid":{"rendered":"https:\/\/www.cined.com\/?p=408693"},"modified":"2026-01-08T14:58:26","modified_gmt":"2026-01-08T13:58:26","slug":"oren-soffer-shot-a-70m-movie-on-a-sony-fx3-heres-his-brutal-take-on-ai-cined-focus-check-episode-98","status":"publish","type":"post","link":"https:\/\/www.cined.com\/oren-soffer-shot-a-70m-movie-on-a-sony-fx3-heres-his-brutal-take-on-ai-cined-focus-check-episode-98\/","title":{"rendered":"Oren Soffer Shot a $70M Movie on a Sony FX3 \u2013 Here\u2019s His BRUTAL Take on AI \u2013 CineD Focus Check Episode 98"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><strong>This week on CineD Focus Check, we sit down with cinematographer Oren Soffer, co-cinematographer on Gareth Edwards\u2019 <em>The Creator<\/em>\u2014the $70M sci-fi feature that sparked industry conversation for its minimal, agile approach to big-scale filmmaking.<\/strong><\/p>\n\n\n\n<p>But this episode is not about camera specs. It\u2019s an honest, wide-ranging discussion about generative AI and what it\u2019s doing to culture, trust, and creative work. Oren shares why he believes public generative video models (like Sora) are fundamentally harmful\u2014flooding feeds with \u201cslop,\u201d accelerating misinformation, and eroding shared reality. At the same time, he outlines a pragmatic middle ground: bespoke, closed-loop models trained on your own data, and specific use cases where AI could speed up workflows (without cutting artists out).<\/p>\n\n\n<center>\n    <div class=\"app-item\" style=\"display: flex; flex-wrap: wrap; margin-top: 22px; max-width: 800px;\">\n        <a class=\"item\" style=\"width: 33.3%; margin-bottom: 15px; display: flex; align-items: center;\" href=\"https:\/\/podcasts.apple.com\/at\/podcast\/cined-focus-check\/id1733888989\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/apple-podcast.png\" alt=\"Apple Podcasts\" style=\"width: 32px; margin-right: 8px;\" \/> <span>Apple Podcasts<\/span>\n        <\/a>\n        <a class=\"item\" style=\"width: 33.3%; margin-bottom: 15px; display: flex; align-items: center;\" href=\"https:\/\/open.spotify.com\/show\/2BJHbvwwJF1LUIwBlJPQMS\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/spotify.png\" alt=\"Spotify\" style=\"width: 32px; margin-right: 8px;\" \/> <span>Spotify<\/span>\n        <\/a>\n        <a class=\"item\" style=\"width: 33.3%; margin-bottom: 15px; display: flex; align-items: center;\" href=\"https:\/\/music.amazon.com\/podcasts\/c059f8ea-6b1a-4f3d-aa08-37a7b691c1f2\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/AmazonMusic.png\" alt=\"Amazon Music\" style=\"width: 32px; margin-right: 8px;\" \/> <span>Amazon Music<\/span>\n        <\/a>\n        <a class=\"item\" style=\"width: 33.3%; margin-bottom: 15px; display: flex; align-items: center;\" href=\"https:\/\/player.fm\/series\/3555539\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/PlayerFM.png\" alt=\"PlayerFM\" style=\"width: 32px; margin-right: 8px;\" \/> <span>PlayerFM<\/span>\n        <\/a>\n        <a class=\"item\" style=\"width: 33.3%; margin-bottom: 15px; display: flex; align-items: center;\" href=\"https:\/\/iheart.com\/podcast\/155462167\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/iHeartRadio.png\" alt=\"iHeart Radio\" style=\"width: 32px; margin-right: 8px;\" \/> <span>iHeart Radio<\/span>\n        <\/a>\n        <a class=\"item\" style=\"width: 33.3%; margin-bottom: 15px; display: flex; align-items: center;\" href=\"https:\/\/www.youtube.com\/playlist?list=PLQTktdMLtqnic6-qI28B774IC9xLMbKOG\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d15k2d11r6t6rl.cloudfront.net\/pub\/bfra\/nhaoxqc8\/3es\/jka\/6rt\/youtube%20podcast%20icon.png\" alt=\"YouTube\" style=\"width: 32px; margin-right: 8px;\" \/> <span>YouTube<\/span>\n        <\/a>\n    <\/div>\n<\/center>\n\n\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2mSc2s4W7CfNtYR367Jswy?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p>We also cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why Hollywood struggles to adopt proven \u201clean production\u201d methods\u2014even when they work<br><\/li>\n\n\n\n<li>The state of theatrical cinema, what\u2019s actually changing, and what still brings audiences back<br><\/li>\n\n\n\n<li>Why the AI hype cycle may be approaching a breaking point\u2014and what \u201cthe last one standing\u201d could look like<br><\/li>\n\n\n\n<li>The core belief underneath it all: humans still seek connection with other humans<br><\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re worried about the future of human creativity\u2014or trying to navigate what\u2019s real versus synthetic\u2014this conversation is essential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-900x900.webp\" alt=\"\" class=\"wp-image-409013\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-900x900.webp 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-300x300.webp 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-150x150.webp 150w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-768x768.webp 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-1536x1536.webp 1536w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-230x230.webp 230w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg.webp 1868w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Director of Photography Oren Soffer. Image credit: private<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chapters and Articles in This Episode<\/strong><\/h2>\n\n\n\n<p><strong>(00:00) \u2014 Why This Conversation Matters<br><\/strong>Why this episode goes beyond gear and into culture, trust, and creativity.<\/p><408693-mzed-course\/>\n\n\n\n<p><strong>(01:24) \u2014 Introducing Oren Soffer<br><\/strong>Cinematographer of <em>The Creator<\/em> and why this conversation exists.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"507\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-900x507.webp\" alt=\"\" class=\"wp-image-408976\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-900x507.webp 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-300x169.webp 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-768x433.webp 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-460x259.webp 460w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-408x230.webp 408w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg.webp 1296w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">The irony of &#8220;The Creator&#8221; (2023): It&#8217;s about a friendly AI that saves humanity. Image credit: 20th Century Studios (now Disney).<\/figcaption><\/figure>\n\n\n\n<p><strong>(03:00) \u2014 How Oren Got Into Filmmaking<br><\/strong>Early influences, film school, and learning through doing.<\/p>\n\n\n\n<p><strong>(06:45) \u2014 The DSLR Revolution Changed Everything<br><\/strong>Affordable cameras and the democratization of cinema.<\/p>\n\n\n\n<p><strong>(09:15) \u2014 Small Cameras, Big Movies<br><\/strong>Why size stopped mattering and flexibility won.<\/p>\n\n\n\n<p><strong>(11:40) \u2014 Breaking Into Hollywood<br><\/strong>Oren Soffer\u2019s path to large-scale narrative work.<\/p>\n\n\n\n<p><strong>(13:10) \u2014 Shooting <em>The Creator<\/em> Differently<br><\/strong>Minimal crews, real locations, and a radical production mindset.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-900x506.webp\" alt=\"\" class=\"wp-image-409001\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-900x506.webp 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-300x169.webp 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-768x432.webp 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-1536x864.webp 1536w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-2048x1152.webp 2048w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-340x190.webp 340w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-460x259.webp 460w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-409x230.webp 409w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-1600x900.webp 1600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">The cameras used on &#8220;The Creator&#8221;. Image credit: Glen Miller<\/figcaption><\/figure>\n\n\n\n<p><strong>(15:20) \u2014 Why Studios Won\u2019t Take the Same Risk<br><\/strong>Institutional fear, IP pressure, and Hollywood inertia.<\/p>\n\n\n\n<p><strong>(18:00) \u2014 Hollywood\u2019s Structural Crisis<br><\/strong>Budgets, streaming, and fewer films being made.<\/p>\n\n\n\n<p><strong>(21:20) \u2014 The Reality of Movie Theaters Today<br><\/strong>Why attendance and output don\u2019t tell the same story.<\/p>\n\n\n\n<p><strong>(24:30) \u2014 How Generative AI Entered Filmmaking<br><\/strong>Tech culture vs. film culture.<\/p>\n\n\n\n<p><strong>(27:30) \u2014 Three Camps Reacting to AI<br><\/strong>Rejection, blind adoption, and cautious pragmatism.<\/p>\n\n\n\n<p><strong>(31:40) \u2014 Why Public Video AI Is \u201cOntologically Evil\u201d<br><\/strong>Slop, misinformation, and the collapse of trust.<\/p>\n\n\n\n<p><strong>(36:40) \u2014 Ethical vs. Unethical AI Use<br><\/strong>Closed-loop systems and filmmaker-controlled tools.<\/p>\n\n\n\n<p><strong>(42:40) \u2014 Why Black-and-White Thinking Fails<br><\/strong>AI isn\u2019t yes-or-no \u2014 and never was.<\/p>\n\n\n\n<p><strong>(46:00) \u2014 Will AI Kill Jobs or Reshape Them?<br><\/strong>Historical parallels and uncomfortable realities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-900x506.webp\" alt=\"\" class=\"wp-image-409005\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-900x506.webp 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-300x169.webp 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-768x432.webp 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-1536x864.webp 1536w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-2048x1152.webp 2048w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-340x190.webp 340w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-460x259.webp 460w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-409x230.webp 409w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-1600x900.webp 1600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Behind the Scenes of &#8220;The Creator&#8221; (2023). Image credit: 20th Century Pictures<\/figcaption><\/figure>\n\n\n\n<p><strong>(49:30) \u2014 Practical AI Use Cases in Filmmaking<br><\/strong>Storyboards, previs, and speeding up iteration.<\/p>\n\n\n\n<p><strong>(56:20) \u2014 The McDonald\u2019s AI Ad Backlash<br><\/strong>Why audiences instantly rejected synthetic people.<\/p>\n\n\n\n<p><strong>(58:50) \u2014 Why Replacing Everyone Is the Wrong Goal<br><\/strong>Efficiency myths and worse results at higher cost.<\/p>\n\n\n\n<p><strong>(01:02:00) \u2014 The Growing Backlash Against AI Content<br><\/strong>From curiosity to open hostility.<\/p>\n\n\n\n<p><strong>(01:07:20) \u2014 Creatives Are Not in the Driver\u2019s Seat<br><\/strong>The real problem with AI adoption.<\/p>\n\n\n\n<p><strong>(01:12:40) \u2014 Why This Moment Still Gives Hope<br><\/strong>Community, craft, and shared values.<\/p>\n\n\n\n<p><strong>(01:17:30) \u2014 The AI Business Model Problem<br><\/strong>Why most AI companies may not survive.<\/p>\n\n\n\n<p><strong>(01:22:00) \u2014 The Illusion of Intelligence<br><\/strong>Why current models don\u2019t actually \u201cunderstand.\u201d<\/p>\n\n\n\n<p><strong>(01:27:30) \u2014 What Real Intelligence Would Require<br><\/strong>Vision, meaning, and embodiment.<\/p>\n\n\n\n<p><strong>(01:32:30) \u2014 Why Synthetic Experiences Fall Short<br><\/strong>Cinema, concerts, and human presence.<\/p>\n\n\n\n<p><strong>(01:38:00) \u2014 Advice to Young Filmmakers<br><\/strong>Ignore the noise. Focus on making.<\/p>\n\n\n\n<p><strong>(01:54:55) \u2014 Final Thoughts: Creativity Won\u2019t Disappear<br><\/strong>Why humans will always need to create and tell stories.<\/p>\n\n\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Making Of THE CREATOR (2023) - Best Of Behind The Scenes, Set Visit &amp; Special Effects | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_E7c0LiICkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Oren Soffer Shot a $70M Movie on a Sony FX3 \\u2013 Here\\u2019s His BRUTAL Take on AI \\u2013 CineD Focus Check Episode 98\",\"description\":\"Oren Soffer Shot a $70M Movie on a Sony FX3 \\u2013 Here\\u2019s His BRUTAL Take on AI \\u2013 CineD Focus Check Episode 98\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=_E7c0LiICkk\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/_E7c0LiICkk\\\/mqdefault.jpg\",\"uploadDate\":\"2026-01-08T14:57:34+01:00\"}<\/script><!-- \/wp:embed\/video -->\n\n\n<p>We hope you enjoyed this episode!<br><strong>You have feedback, comments, or suggestions? Write us at podcast@cined.com<\/strong><\/p>\n<408693-main-buylinks\/>","protected":false,"clean_render":"<p class=\"has-drop-cap\"><strong>This week on CineD Focus Check, we sit down with cinematographer Oren Soffer, co-cinematographer on Gareth Edwards\u2019 <em>The Creator<\/em>\u2014the $70M sci-fi feature that sparked industry conversation for its minimal, agile approach to big-scale filmmaking.<\/strong><\/p>\n\n\n\n<p>But this episode is not about camera specs. It\u2019s an honest, wide-ranging discussion about generative AI and what it\u2019s doing to culture, trust, and creative work. Oren shares why he believes public generative video models (like Sora) are fundamentally harmful\u2014flooding feeds with \u201cslop,\u201d accelerating misinformation, and eroding shared reality. At the same time, he outlines a pragmatic middle ground: bespoke, closed-loop models trained on your own data, and specific use cases where AI could speed up workflows (without cutting artists out).<\/p>\n\n\n<center>\n    <div class=\"app-item\" >\n        <a class=\"item\"  href=\"https:\/\/podcasts.apple.com\/at\/podcast\/cined-focus-check\/id1733888989\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/apple-podcast.png\" alt=\"Apple Podcasts\"  \/> <span>Apple Podcasts<\/span>\n        <\/a>\n        <a class=\"item\"  href=\"https:\/\/open.spotify.com\/show\/2BJHbvwwJF1LUIwBlJPQMS\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/spotify.png\" alt=\"Spotify\"  \/> <span>Spotify<\/span>\n        <\/a>\n        <a class=\"item\"  href=\"https:\/\/music.amazon.com\/podcasts\/c059f8ea-6b1a-4f3d-aa08-37a7b691c1f2\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/AmazonMusic.png\" alt=\"Amazon Music\"  \/> <span>Amazon Music<\/span>\n        <\/a>\n        <a class=\"item\"  href=\"https:\/\/player.fm\/series\/3555539\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/PlayerFM.png\" alt=\"PlayerFM\"  \/> <span>PlayerFM<\/span>\n        <\/a>\n        <a class=\"item\"  href=\"https:\/\/iheart.com\/podcast\/155462167\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d8g345wuhgd7e.cloudfront.net\/site\/images\/admin5\/iHeartRadio.png\" alt=\"iHeart Radio\"  \/> <span>iHeart Radio<\/span>\n        <\/a>\n        <a class=\"item\"  href=\"https:\/\/www.youtube.com\/playlist?list=PLQTktdMLtqnic6-qI28B774IC9xLMbKOG\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <img decoding=\"async\" src=\"https:\/\/d15k2d11r6t6rl.cloudfront.net\/pub\/bfra\/nhaoxqc8\/3es\/jka\/6rt\/youtube%20podcast%20icon.png\" alt=\"YouTube\"  \/> <span>YouTube<\/span>\n        <\/a>\n    <\/div>\n<\/center>\n\n\n<iframe data-testid=\"embed-iframe\"  src=\"https:\/\/open.spotify.com\/embed\/episode\/2mSc2s4W7CfNtYR367Jswy?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p>We also cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why Hollywood struggles to adopt proven \u201clean production\u201d methods\u2014even when they work<br><\/li>\n\n\n\n<li>The state of theatrical cinema, what\u2019s actually changing, and what still brings audiences back<br><\/li>\n\n\n\n<li>Why the AI hype cycle may be approaching a breaking point\u2014and what \u201cthe last one standing\u201d could look like<br><\/li>\n\n\n\n<li>The core belief underneath it all: humans still seek connection with other humans<br><\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re worried about the future of human creativity\u2014or trying to navigate what\u2019s real versus synthetic\u2014this conversation is essential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-900x900.webp\" alt=\"\" class=\"wp-image-409013\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-900x900.webp 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-300x300.webp 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-150x150.webp 150w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-768x768.webp 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-1536x1536.webp 1536w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg-230x230.webp 230w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/OrenDPViewfinderExpanded.jpg.webp 1868w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Director of Photography Oren Soffer. Image credit: private<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chapters and Articles in This Episode<\/strong><\/h2>\n\n\n\n<p><strong>(00:00) \u2014 Why This Conversation Matters<br><\/strong>Why this episode goes beyond gear and into culture, trust, and creativity.<\/p><408693-mzed-course\/>\n\n\n\n<p><strong>(01:24) \u2014 Introducing Oren Soffer<br><\/strong>Cinematographer of <em>The Creator<\/em> and why this conversation exists.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"507\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-900x507.webp\" alt=\"\" class=\"wp-image-408976\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-900x507.webp 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-300x169.webp 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-768x433.webp 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-460x259.webp 460w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg-408x230.webp 408w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/V1-0048_frm_pull.047-H-2023.jpg.webp 1296w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">The irony of &#8220;The Creator&#8221; (2023): It&#8217;s about a friendly AI that saves humanity. Image credit: 20th Century Studios (now Disney).<\/figcaption><\/figure>\n\n\n\n<p><strong>(03:00) \u2014 How Oren Got Into Filmmaking<br><\/strong>Early influences, film school, and learning through doing.<\/p>\n\n\n\n<p><strong>(06:45) \u2014 The DSLR Revolution Changed Everything<br><\/strong>Affordable cameras and the democratization of cinema.<\/p>\n\n\n\n<p><strong>(09:15) \u2014 Small Cameras, Big Movies<br><\/strong>Why size stopped mattering and flexibility won.<\/p>\n\n\n\n<p><strong>(11:40) \u2014 Breaking Into Hollywood<br><\/strong>Oren Soffer\u2019s path to large-scale narrative work.<\/p>\n\n\n\n<p><strong>(13:10) \u2014 Shooting <em>The Creator<\/em> Differently<br><\/strong>Minimal crews, real locations, and a radical production mindset.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-900x506.webp\" alt=\"\" class=\"wp-image-409001\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-900x506.webp 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-300x169.webp 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-768x432.webp 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-1536x864.webp 1536w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-2048x1152.webp 2048w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-340x190.webp 340w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-460x259.webp 460w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-409x230.webp 409w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/2_photo-by-Glen-Milner-scaled.jpeg-1600x900.webp 1600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">The cameras used on &#8220;The Creator&#8221;. Image credit: Glen Miller<\/figcaption><\/figure>\n\n\n\n<p><strong>(15:20) \u2014 Why Studios Won\u2019t Take the Same Risk<br><\/strong>Institutional fear, IP pressure, and Hollywood inertia.<\/p>\n\n\n\n<p><strong>(18:00) \u2014 Hollywood\u2019s Structural Crisis<br><\/strong>Budgets, streaming, and fewer films being made.<\/p>\n\n\n\n<p><strong>(21:20) \u2014 The Reality of Movie Theaters Today<br><\/strong>Why attendance and output don\u2019t tell the same story.<\/p>\n\n\n\n<p><strong>(24:30) \u2014 How Generative AI Entered Filmmaking<br><\/strong>Tech culture vs. film culture.<\/p>\n\n\n\n<p><strong>(27:30) \u2014 Three Camps Reacting to AI<br><\/strong>Rejection, blind adoption, and cautious pragmatism.<\/p>\n\n\n\n<p><strong>(31:40) \u2014 Why Public Video AI Is \u201cOntologically Evil\u201d<br><\/strong>Slop, misinformation, and the collapse of trust.<\/p>\n\n\n\n<p><strong>(36:40) \u2014 Ethical vs. Unethical AI Use<br><\/strong>Closed-loop systems and filmmaker-controlled tools.<\/p>\n\n\n\n<p><strong>(42:40) \u2014 Why Black-and-White Thinking Fails<br><\/strong>AI isn\u2019t yes-or-no \u2014 and never was.<\/p>\n\n\n\n<p><strong>(46:00) \u2014 Will AI Kill Jobs or Reshape Them?<br><\/strong>Historical parallels and uncomfortable realities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-900x506.webp\" alt=\"\" class=\"wp-image-409005\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-900x506.webp 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-300x169.webp 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-768x432.webp 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-1536x864.webp 1536w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-2048x1152.webp 2048w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-340x190.webp 340w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-460x259.webp 460w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-409x230.webp 409w, https:\/\/www.cined.com\/content\/uploads\/2026\/01\/TL_00342.jpg-1600x900.webp 1600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Behind the Scenes of &#8220;The Creator&#8221; (2023). Image credit: 20th Century Pictures<\/figcaption><\/figure>\n\n\n\n<p><strong>(49:30) \u2014 Practical AI Use Cases in Filmmaking<br><\/strong>Storyboards, previs, and speeding up iteration.<\/p>\n\n\n\n<p><strong>(56:20) \u2014 The McDonald\u2019s AI Ad Backlash<br><\/strong>Why audiences instantly rejected synthetic people.<\/p>\n\n\n\n<p><strong>(58:50) \u2014 Why Replacing Everyone Is the Wrong Goal<br><\/strong>Efficiency myths and worse results at higher cost.<\/p>\n\n\n\n<p><strong>(01:02:00) \u2014 The Growing Backlash Against AI Content<br><\/strong>From curiosity to open hostility.<\/p>\n\n\n\n<p><strong>(01:07:20) \u2014 Creatives Are Not in the Driver\u2019s Seat<br><\/strong>The real problem with AI adoption.<\/p>\n\n\n\n<p><strong>(01:12:40) \u2014 Why This Moment Still Gives Hope<br><\/strong>Community, craft, and shared values.<\/p>\n\n\n\n<p><strong>(01:17:30) \u2014 The AI Business Model Problem<br><\/strong>Why most AI companies may not survive.<\/p>\n\n\n\n<p><strong>(01:22:00) \u2014 The Illusion of Intelligence<br><\/strong>Why current models don\u2019t actually \u201cunderstand.\u201d<\/p>\n\n\n\n<p><strong>(01:27:30) \u2014 What Real Intelligence Would Require<br><\/strong>Vision, meaning, and embodiment.<\/p>\n\n\n\n<p><strong>(01:32:30) \u2014 Why Synthetic Experiences Fall Short<br><\/strong>Cinema, concerts, and human presence.<\/p>\n\n\n\n<p><strong>(01:38:00) \u2014 Advice to Young Filmmakers<br><\/strong>Ignore the noise. Focus on making.<\/p>\n\n\n\n<p><strong>(01:54:55) \u2014 Final Thoughts: Creativity Won\u2019t Disappear<br><\/strong>Why humans will always need to create and tell stories.<\/p>\n\n\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Making Of THE CREATOR (2023) - Best Of Behind The Scenes, Set Visit &amp; Special Effects | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_E7c0LiICkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Oren Soffer Shot a $70M Movie on a Sony FX3 \\u2013 Here\\u2019s His BRUTAL Take on AI \\u2013 CineD Focus Check Episode 98\",\"description\":\"Oren Soffer Shot a $70M Movie on a Sony FX3 \\u2013 Here\\u2019s His BRUTAL Take on AI \\u2013 CineD Focus Check Episode 98\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=_E7c0LiICkk\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/_E7c0LiICkk\\\/mqdefault.jpg\",\"uploadDate\":\"2026-01-08T14:57:34+01:00\"}<\/script><!-- \/wp:embed\/video -->\n\n\n<p>We hope you enjoyed this episode!<br><strong>You have feedback, comments, or suggestions? Write us at podcast@cined.com<\/strong><\/p>\n<408693-main-buylinks\/>"},"excerpt":{"rendered":"<p>This week on CineD Focus Check, we sit down with cinematographer Oren Soffer, co-cinematographer on Gareth Edwards\u2019 The Creator\u2014the $70M sci-fi feature that sparked industry conversation for its minimal, agile approach to big-scale filmmaking. But this episode is not about camera specs. It\u2019s an honest, wide-ranging discussion about generative AI and what it\u2019s doing to culture, trust, and creative work. Oren shares why he believes public generative video models (like Sora) are fundamentally harmful\u2014flooding feeds with \u201cslop,\u201d accelerating misinformation, and eroding shared reality. At the same time, he outlines a pragmatic middle ground: bespoke, closed-loop models trained on your own data, and specific use cases where AI could speed up [&hellip;]<\/p>\n","protected":false},"author":46293,"featured_media":408993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[{"id":79278,"name":"Podcast","link":"https:\/\/www.cined.com\/podcast\/","slug":"podcast"}],"tags":[4146,88599,94579,95898],"tag_label":[61693,70530],"brand":[100338,78462,100326,100340,100327,88086,100328,88087,100329,88088,100331,100332,89667,100333,51281,100334,60976,100336,100194,100337,100195],"class_list":["post-408693","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-podcast","tag-hollywood","tag-the-creator","tag-ai-video-generation","tag-oren-soffer","post_format-post-format-video","tag_label-podcast","tag_label-artificial-intelligence","brand-hollywood-dp","brand-open-ai","brand-oren-soffer","brand-creator-dp","brand-generative-ai","brand-podcast","brand-gen-ai","brand-focus-check","brand-the-creator","brand-cined-podcast","brand-fx3","brand-gen-video-ai","brand-cined-focus-check-podcast","brand-generative-video-ai","brand-sony","brand-hollywood","brand-google","brand-interview","brand-sora","brand-dp-interview","brand-veo-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oren Soffer Shot a $70M Movie on a Sony FX3 \u2013 Here\u2019s His BRUTAL Take on AI \u2013 CineD Focus Check Episode 98 | CineD<\/title>\n<meta name=\"description\" content=\"Will AI replace DPs? 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Start here! Learn podcasting from master educator Latasha James. 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