Oren Soffer Shot a $70M Movie on a Sony FX3 – Here’s His BRUTAL Take on AI – CineD Focus Check Episode 98

by Felix Tappeiner4 days ago

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This week on CineD Focus Check, we sit down with cinematographer Oren Soffer, co-cinematographer on Gareth Edwards’ The Creator—the $70M sci-fi feature that sparked industry conversation for its minimal, agile approach to big-scale filmmaking.

But this episode is not about camera specs. It’s an honest, wide-ranging discussion about generative AI and what it’s doing to culture, trust, and creative work. Oren shares why he believes public generative video models (like Sora) are fundamentally harmful—flooding feeds with “slop,” accelerating misinformation, and eroding shared reality. At the same time, he outlines a pragmatic middle ground: bespoke, closed-loop models trained on your own data, and specific use cases where AI could speed up workflows (without cutting artists out).

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We also cover:

• Why Hollywood struggles to adopt proven “lean production” methods—even when they work
  
• The state of theatrical cinema, what’s actually changing, and what still brings audiences back
  
• Why the AI hype cycle may be approaching a breaking point—and what “the last one standing” could look like
  
• The core belief underneath it all: humans still seek connection with other humans
  

If you’re worried about the future of human creativity—or trying to navigate what’s real versus synthetic—this conversation is essential.

Chapters and Articles in This Episode

(00:00) — Why This Conversation Matters
Why this episode goes beyond gear and into culture, trust, and creativity.

(01:24) — Introducing Oren Soffer
Cinematographer of The Creator and why this conversation exists.

(03:00) — How Oren Got Into Filmmaking
Early influences, film school, and learning through doing.

(06:45) — The DSLR Revolution Changed Everything
Affordable cameras and the democratization of cinema.

(09:15) — Small Cameras, Big Movies
Why size stopped mattering and flexibility won.

(11:40) — Breaking Into Hollywood
Oren Soffer’s path to large-scale narrative work.

(13:10) — Shooting The Creator Differently
Minimal crews, real locations, and a radical production mindset.

(15:20) — Why Studios Won’t Take the Same Risk
Institutional fear, IP pressure, and Hollywood inertia.

(18:00) — Hollywood’s Structural Crisis
Budgets, streaming, and fewer films being made.

(21:20) — The Reality of Movie Theaters Today
Why attendance and output don’t tell the same story.

(24:30) — How Generative AI Entered Filmmaking
Tech culture vs. film culture.

(27:30) — Three Camps Reacting to AI
Rejection, blind adoption, and cautious pragmatism.

(31:40) — Why Public Video AI Is “Ontologically Evil”
Slop, misinformation, and the collapse of trust.

(36:40) — Ethical vs. Unethical AI Use
Closed-loop systems and filmmaker-controlled tools.

(42:40) — Why Black-and-White Thinking Fails
AI isn’t yes-or-no — and never was.

(46:00) — Will AI Kill Jobs or Reshape Them?
Historical parallels and uncomfortable realities.

(49:30) — Practical AI Use Cases in Filmmaking
Storyboards, previs, and speeding up iteration.

(56:20) — The McDonald’s AI Ad Backlash
Why audiences instantly rejected synthetic people.

(58:50) — Why Replacing Everyone Is the Wrong Goal
Efficiency myths and worse results at higher cost.

(01:02:00) — The Growing Backlash Against AI Content
From curiosity to open hostility.

(01:07:20) — Creatives Are Not in the Driver’s Seat
The real problem with AI adoption.

(01:12:40) — Why This Moment Still Gives Hope
Community, craft, and shared values.

(01:17:30) — The AI Business Model Problem
Why most AI companies may not survive.

(01:22:00) — The Illusion of Intelligence
Why current models don’t actually “understand.”

(01:27:30) — What Real Intelligence Would Require
Vision, meaning, and embodiment.

(01:32:30) — Why Synthetic Experiences Fall Short
Cinema, concerts, and human presence.

(01:38:00) — Advice to Young Filmmakers
Ignore the noise. Focus on making.

(01:54:55) — Final Thoughts: Creativity Won’t Disappear
Why humans will always need to create and tell stories.

We hope you enjoyed this episode!
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