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As many of you have probably heard, two giants in Hollywood are now competing to merge with one another. Netflix is attempting to acquire Warner Bros., while Paramount has also submitted its own bid for the company. But what does this actually mean, especially for filmmakers? Nino and Johnnie break it down in detail in this episode, along with a range of other compelling topics.
An $83 billion offer from Netflix. A $108 billion counter from Paramount. The future of theatrical releases, streaming dominance, and thousands of film industry jobs hangs in the balance. Here’s what filmmakers need to understand about Hollywood’s biggest power play.
(from 01:02 in the podcast)
Netflix announced an agreement to acquire Warner Bros. Discovery Studio and HBO Max for $83 billion. That alone would have been seismic—the streaming giant swallowing one of Hollywood’s oldest studios along with intellectual property ranging from Batman to Game of Thrones. But Paramount’s Skydance (the Ellison family’s company) fired back with a hostile counterbid of $108 billion directly to shareholders.
The numbers are staggering, but the real story is in the details of what each company actually wants.
Netflix’s offer targets only the most valuable assets: Warner Bros. Studio, the DC brand with all its IP, and HBO. They’d spin off CNN and the cable networks into a separate company called Discovery Global. The message is clear – they don’t care about traditional television. They’re building a streaming empire.
Here’s what should concern filmmakers: Ted Sarandos, Netflix’s co-CEO, has gone on record saying “driving folks to a theater is not our business.” The creative community in Hollywood has a real fear that Netflix will kill the theatrical window or reduce it to the bare minimum – the two weeks required for awards eligibility.
We’re already seeing this play out. The latest Rian Johnson film, Wake Up Dead Man (the third installment of his murder mystery series), was in US theaters for barely two weeks over Thanksgiving. It made minimal box office because Netflix didn’t push theatrical distribution—they just needed the awards eligibility checkbox.
Paramount’s counter-offer includes everything – studio, IP, HBO, CNN, and the cable networks. David Ellison, Skydance’s CEO, argues this keeps the studio assets together and positions them as defenders of the cinema experience. They’ve pledged to release 30+ theatrical movies per year, up from Paramount’s current eight (which, notably, were all successful theatrical runs).
But there’s a complication: a significant portion of Paramount’s funding comes from Middle Eastern investors. This raises questions about foreign influence on content decisions that could face regulatory scrutiny.
Let’s be direct: neither option is great for the industry. Consolidation always means fewer buyers, less competition for talent, and downward pressure on rates. If Netflix acquires Warner Bros., they’ll control roughly 40% of the streaming market. The Producers Guild is already petitioning Congress to block the deal.
The harder question is whether theatrical release even matters anymore. People are voting with their wallets—they’re subscribing to streaming services instead of going to theaters. And here’s an uncomfortable truth: most Netflix viewers don’t even watch on a television. They’re on laptops and phones, often while doom-scrolling Instagram. Netflix’s reality shows are literally written with repetitive exposition because they know viewers aren’t paying full attention.
Does this attitude inevitably creep into prestige content? That’s the fear. You format a movie differently for a phone than for a 50-foot screen. The question isn’t just whether films will play in theaters—it’s whether they’ll be made for theaters at all.
The counterargument: as long as productions are happening, working filmmakers have jobs. Whether the final product plays in a cinema or on a phone might be less important than whether it gets made at all.
Both perspectives have merit. But the consolidation trend is clear, and this deal—whichever version wins—is another step in that direction.
(from 24:26 in the podcast)
Sony announced the LYTIA 901, a 200-megapixel stacked sensor (article link) for smartphones featuring AI processing directly on the chip. It supports up to 8K at 30fps, though the practical sweet spot remains 4K. What’s genuinely impressive is the dynamic range – the HDR capability in shadow-to-highlight transitions shows real advancement.
We predicted 2025-2026 would be the breakthrough years for smartphone video production. The iPhone 17 Pro has proven us partially right – the quality is there. But widespread professional adoption hasn’t materialized, and there are practical reasons why.
First, people don’t carry two phones. Dedicating your primary device to a production means losing access to calls, messages, and everything else. Second, professional video workflows still require ND filters—there’s no built-in solution, so you need specialty cases and external filters that largely negate the phone’s size advantage. Third, audio remains challenging, though wireless transmitters from Røde and Hollyland that connect directly to phones are improving this.
When you watch Apple’s behind-the-scenes footage of their events (all shot on iPhone to show off the hardware), notice the rigs: motion control systems, massive setups, zero size advantage. That’s telling. For smaller productions where phones would genuinely help, the practical workflow issues remain unsolved.
CineD is currently lab testing the iPhone 17 Pro and has encountered some unexpected results that require clarification before publication. Stay tuned.
(from 36:20 in the podcast)
Mavis Camera updated with a “Film Kit” in-app purchase ($10 one-time) adding Open Gate capture and Apple Log 2 support (article link). It’s more intuitive than Blackmagic Camera, which—despite Blackmagic’s reputation for simple camera menus—has become surprisingly complex. The auto/manual switching in Blackmagic Camera is genuinely confusing, and we’ve seen it produce inconsistent results in lab testing. Mavis feels closer to Apple’s native camera app while offering professional controls.
(from 39:40 in the podcast)
DIGILOG is a free iPhone app (article link) from David Bross (a former French cinematographer who’s also attempting to revive the Digital Bolex project). It reconstructs image data from the raw sensor using a film-inspired color science pipeline—not LUTs, but actual color processing. It offers a Kodak 500T-inspired look (warm, vivid, colorful) and Rec.709, with ProRes 422 or H.264 output and anamorphic squeeze options for Open Gate shooting. For a free app, it’s remarkably capable.
(from 42:27 in the podcast)
Following Viltrox’s NexusFocus adapter (our IBC Best of Show winner), Tilta announced their Nucleus Autofocus Adapter. The concept is identical: add autofocus to manual cinema lenses by connecting a motor to an adapter that reads sensor data directly—no LiDAR required.
Tilta’s differentiator is their lens database approach. Rather than requiring calibration, you’ll select your lens from presets and the Nucleus-M II will know how to drive it. They’re also including a manual/auto toggle on the controller—press the button for manual override, release to return to autofocus. That’s exactly what we suggested to Viltrox when they showed us their adapter.
The system starts at $300 for Sony E-mount, with additional lens support building throughout 2025. Both this and the Viltrox solution represent a genuine category evolution for cinematographers who want modern autofocus capability without abandoning their manual glass.
(from 51:02 in the podcast)
This one flew under the radar but deserves attention. A French company called Middle Things released Middle Control 3 Pro (article link), software that enables complete control of Sony cameras through Blackmagic ATEM switchers.
ATEM switchers are ubiquitous in live production (we use one for this podcast), but camera control has always been limited to Blackmagic cameras. You could switch between any cameras with HDMI output, but deep control—zoom, focus, rec start/stop, menu functions—only worked with Blackmagic hardware.
Middle Control 3 Pro changes that for Sony shooters. The software allows full camera control from your desktop through the ATEM, including diving into camera menus and changing settings remotely. It even supports gimbal control if you have a DJI RS3 or RS4 connected.
There’s a free version and a Pro version at €199 one-time purchase (no subscription). The software and its promotional materials are impressively polished.
One valid concern raised in our comments: this is the kind of workaround that could break with a single firmware update from either manufacturer. It’s inserting itself between two ecosystems. That said, Blackmagic has historically been supportive of third-party solutions that extend their hardware’s capabilities (see: the Nexus G1 camera using Blackmagic’s Pocket 6K sensor). Whether that goodwill extends here remains to be seen – might be worth reaching out to the developer about their contingency plans.
For live productions running Sony cameras with ATEM infrastructure, this could be transformative.
(from 56:45 in the podcast)
In a recent GQ interview, documentary filmmaker Ken Burns revealed the story (article link here) behind why the ubiquitous zoom-into-static-images effect bears his name. In 1999, Apple was developing iMovie and wanted to automate the technique Burns had pioneered in his historical documentaries.
Steve Jobs personally called Burns – who initially thought it was a prank – and flew him to Cupertino. Jobs wanted to pay for the naming rights. Burns, a public broadcasting filmmaker who doesn’t do endorsements, refused the money. Apple eventually negotiated about $1 million in hardware and software, which Burns donated entirely (keeping just two computers – he describes himself as a Luddite who barely used technology at the time).
Burns explains how difficult the technique was to execute in the pre-digital 1970s, fighting with editors to hold on a single painting for 32 seconds with a slow zoom while narration carried the storytelling. Today it’s a single button in every NLE, every phone editor, every TikTok. Someone had to invent it, and he did.
(from 01:02:44 in the podcast)
Audiio Voices (from the stock audio platform Audiio) now offers AI voice transformation with 24 licensed voice models (article link). Record yourself, transform it to a different voice for narration. It’s not voice cloning – you’re not impersonating someone – but transforming your own voice into different characteristics. Part of the Pro Plus subscription ($216/year intro pricing).
(from 01:06:17 in the podcast)
Imagen AI, known to wedding photographers for streamlining photo delivery workflows, is moving into video with AI color grading and editing tools (article link). They now have a DaVinci Resolve plugin. Worth watching if you’re curious where automated grading is heading.
(from 01:09:12 in the podcast)
fylm.ai added an Adobe Premiere extension for in-app grading without browser round-trips (article link). The tool produces good results if you understand how to use it, though it can oversaturate and add noise in shadows depending on your source profile. We’ve used it extensively for CineD reviews over the last few years.
(from 01:12:42 in the podcast)
Apple hosted a two-day developer event at Cupertino focused entirely on immersive video production for Vision Pro (article link). The technical deep-dives (available as eight hours of video online) reveal how they’re handling the challenges of 16K capture (8K per eye) from the Blackmagic Ursa Cine Immersive.
The key technology is “static foveation”—streaming degrades detail everywhere except where the viewer is looking, downloading higher resolution data dynamically based on eye tracking. Vimeo now supports the format up to 4K (too low for headset proximity), and Apple is pushing into live sports with Champions League stadium installations in Europe and NBA game broadcasts planned for early 2026.
Cinematographers working in immersive discussed practical challenges: moving the camera, when to cut, keeping the horizon level to avoid viewer motion sickness. It’s event-based for now, but Apple is clearly investing heavily in building an ecosystem.
12. Cartoni Ragno Pod (from 01:17:00 in the podcast – article link) — A foldable tripod riser that lifts your tripod 120cm without spreading the leg footprint (solving the tripping hazard problem at crowded events). Similar to the discontinued SpiderPod. Around $2,000—steep, but built to Cartoni’s professional durability standards.
13. ZILR E-Powered Cart (from 01:20:04 in the podcast – article link) — An Australian company’s electric production cart that can also serve as a rider/dolly. Two-wheel drive ($1,500) or four-wheel drive ($2,000). Battery-powered assist for pushing or pulling gear. Weighs 22-32kg depending on configuration. Fun, but expect everyone on set to want a turn.
14. Rolux V-Mount Batteries (article link) — Three new series from the OEM manufacturer behind many familiar battery brands. Dynasty (compact, USB-C for gimbals/drones), Density (higher output, D-Tap), and Fortec (heavy-duty for lights). All use quality Samsung/Sanyo cells. Rolux distribution channels are less conventional than B&H or CVP, but worth seeking out.
This article is based on CineD Focus Check Episode 94 with Nino Leitner and Johnnie Behiri. Watch or listen to the full conversation on YouTube, Apple Podcasts, or Spotify.
Have questions or topics you’d like us to cover? Email [email protected].
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Nino Leitner, AAC is Co-CEO of CineD and MZed. He co-owns CineD (alongside Johnnie Behiri), through his company Nino Film GmbH. Nino is a cinematographer and producer, well-traveled around the world for his productions and filmmaking workshops. He specializes in shooting documentaries and commercials, and at times a narrative piece. Nino is a studied Master of Arts. He lives with his wife and two sons in Vienna, Austria.